Gwyneth Paltrow’s goop has expanded into color cosmetics for the first time with goop Beauty Colorblur Glow Balms.
 
Nourishing for skin, Colorblur Glow Balms come in five easy-to-wear colors, each designed to flatter practically any skin tone.
 
Colors include:
 

• Slipper: Creamy peach
• Velveteen: Sheer mauve
• Venus: Translucent fuchsia
• Whiskey: Warm terra-cotta
• Afterglow: Soft berry

 
According to the brand, the pigmented translucent creams each deliver an effortless fresh pop of color for a hydrated, natural-looking glow. Ingredients include Vitamin C-rich sea buckthorn oil, Vitamin E and safflower oil.
 
“The balms are a new way to wake up your skin,” Paltrow says. “They’re sheer, moisturizing, and full of skin-boosting ingredients. And the colors are so good—and so fun.”